An exercise for determining the tone of voice guidelines for a new brand or a new website of an existing brand is a crucial step in aligning communication with the brand's identity and audience expectations. It involves exploring and defining the unique voice that will consistently resonate across all platforms, ensuring brand cohesion and relatability. Inspired by the strategies of Natasha Clark, a brand strategist known for shaping the voices of Under Armour and Pinterest, the following is a helpful exercise that uncovers the core attributes of your brand, tailors the tone to your target audience, and establishes clear guidelines for consistent messaging. This process ensures that every piece of content reflects the brand's personality and values, building stronger connections with your audience.